Rodeo Dental & Ortho: What Every Family Should Know Before Booking an Appointment
Summary Rodeo Dental & Ortho is a multi-specialty dental practice with over 50 locations across Texas, Colorado, and Arizona.
Summary
Rodeo Dental & Ortho is a multi-specialty dental practice with over 50 locations across Texas, Colorado, and Arizona. They provide comprehensive care from kids cleaning to braces, cosmetic work, and emergency care, accepting Medicaid, CHIP, and most major dental insurance plans. People say they have an arcade-like approach to their cheerful, bilingual offices that are built with the poorly served in mind to deliver quality care without the outrageous prices.
If you have been looking for Rodeo Dental & Ortho, there is a good chance you are wondering one of a few things: Is this a scam? What services are offered? Do they accept my insurance? And is this child friendly as the pictures show?
This is all laid out here for you no hype, no BS. An honest honest review of why Rodeo Dental & Ortho is a major player in the US dental scene, what they provide throughout their 50+ practices, and how to maximize your time there.
What Is Rodeo Dental & Ortho?
Rodeo Dental & Orthodontics is a multi-specialty dental services organization (DSO) established in 2008 and is based in Fort Worth, TX. From a single pediatric dental office located in the Rio Grande Valley, has expanded to one of the largest dental groups in the southwestern United States.
By 2026, Rodeo Dental & Ortho plans to have over 50 locations throughout Texas, Colorado, and Arizona. They provide services for families from infants and tots on their initial cleaning to adults who need emergency extractions or restorative procedures.
What also sets this group apart right away is that their whole concept is built around access and vibe: their practice rooms are tailored toward reducing dental anxiety (“lobby theaters,” “arcade play zones,” seasonal/adventure themes, etc.) versus a “clinical feel.”
And they held the world‘s first B Corp accreditation for a multi-specialty dental group a mark of proven social and environmental responsibility as much as an advertising gimmick.
Services Offered at Rodeo Dental & Ortho
The many benefits of Rodeo Dental include providing a place to get all the necessary dental work performed in one location so families no longer have to make appointments at two different locations.
General & Preventive Dentistry
This is what every dental practice excels at and Rodeo does that just fine. As part of general dentistry they offer services like teeth cleaning, digital X-rays, filling cavities, fluoride treatments and dental sealants.
Which brings us to the current census. Under the Centers for Disease Control, 2024 Endural Haeth Smith report, shows that almost 18%(2.3 million children) of the child population of children aged 6–8years, dentists found one or more untreated decayed primary teeth in each. Regular preventive visits such as those Rodeo provides are one of the best tools we have to turn that around in populations that have historically had limited access.
Most Rodeo locations offer same-day appointments which may be ideal for working parents without the ability to pre-schedule five to six weeks ahead.
Pediatric Dentistry
Rodeo Dental focused solely on providing pediatric dental care. Their trained staff knew how to deal with children‘s dental fears and it obviously influenced their approach to the entire new-patient experience.
Everything about the setting is designed to sidetrack your child in the most effective waypossible; movies, games, vibrant colors, and staff who know that a relaxed child will work through the procedures a whole lot more readily then a frightened one. Many parents in reviews write about their children who used to hate going to the dentist, asking to go back.
Children‘s services–initial dental visit (recommended starting at age 1), “drilling and filling”, extracting teeth, etc.–and appliances such as space maintainers for early loss of primary teeth.
Orthodontics: Braces & Invisalign
Orthodontic care is a significant part of what Rodeo offers — and it’s one area where they’ve made notable strides in affordability.
The American Association of Orthodontists recommends that all children receive their first orthodontic evaluation by age 7. At this stage, an orthodontist can identify bite misalignment, crowding, and jaw development concerns while there’s still time to intervene without complex procedures. Rodeo’s orthodontists follow exactly this protocol, offering Phase 1 (early interceptive) treatment for younger children and traditional braces or clear aligners for teens and adults.
Their orthodontic menu includes:
- Metal braces — The most affordable option, with fun customizable bracket colors that kids love. Pricing starts as low as $99/month on flexible payment plans.
- Ceramic braces — Tooth-colored brackets that blend in, ideal for image-conscious teens.
- Invisalign for teens — Removable clear aligners designed specifically for adolescents, with compliance indicators and replacement aligners included.
Free consultations are standard. No referral needed.
Cosmetic Dentistry
For adults, Rodeo offers teeth whitening, veneers, and smile makeover consultations. These services vary slightly by location, so confirming availability at your nearest office is worth a quick call.
Emergency Dental Care
Dental emergencies don’t follow business hours. Rodeo offers same-day emergency visits for broken teeth, severe pain, abscessed teeth, and knocked-out teeth. This is particularly important in communities where urgent dental care would otherwise mean a long drive or an ER visit that doesn’t actually address the dental problem.
Oral Surgery & Endodontics
Wisdom tooth removal, tooth extractions, and root canals are available at most Rodeo locations. Sedation options are offered for patients with high anxiety or complex cases.
Insurance, Medicaid & Payment Options
One of the most meaningful things Rodeo Dental & Ortho does — and one that genuinely sets it apart from many dental chains — is its commitment to accepting government insurance programs.
They accept:
- Texas Medicaid and CHIP
- Colorado Medicaid (Health First Colorado) and CHP+
- Arizona AHCCCS and KidsCare
- Most major private insurers including Delta Dental, Cigna, Aetna, MetLife, Guardian, United Healthcare, Blue Cross Blue Shield, and Humana
For patients without any insurance, flexible in-house financing is available with no credit check required. Braces payment plans starting at $99/month are widely advertised and legitimate — not a bait-and-switch intro rate.
This accessibility matters because dental care in the US remains deeply unequal. The CDC has documented persistent disparities in untreated tooth decay, with families in higher poverty brackets more than twice as likely to have untreated decay compared to those in lower poverty groups. Rodeo’s insurance breadth is a direct response to that gap.
Where Are Rodeo Dental & Ortho Locations?
As of 2026, Rodeo operates 50+ offices across three states:
| State | Approx. Locations | Key Cities |
|---|---|---|
| Texas | 37+ | Fort Worth, Houston, Brownsville, Waco, Harlingen, Laredo, Temple |
| Colorado | 9 | Denver area, Thornton, Westminster, Arvada, Aurora, Colorado Springs |
| Arizona | 5 | Phoenix, Casa Grande, Glendale |
Every location is designed with the same core brand identity — energetic, bilingual, and fully equipped. You can find and filter all locations on the Rodeo Dental locations page.
Saturday hours are available at most offices, and several locations extend weekday hours to 7:00 PM for evening appointments.
The Rodeo Dental Experience: What Makes It Different
Bilingual Care
A significant portion of Rodeo’s patient base in Texas and Arizona speaks Spanish as a primary language. Their teams are bilingual — not just front desk, but clinical staff too. This isn’t a box they check; it’s structurally built into hiring. The phrase “Se Habla Español” on their materials reflects a genuine operational commitment.
Kid-Friendly Design
Rodeo’s signature in-office design — arcades, movie screens, themed events — isn’t just for show. Dental anxiety is a real barrier to care, especially in pediatric patients. Designing the environment to be welcoming reduces avoidance behavior that can lead to untreated decay compounding over years. Several child psychology approaches support this type of distraction-based anxiety reduction in clinical settings.
The B Corp Certification
Rodeo Dental became the first multi-site dental group in the world to achieve B Corp certification — a rigorous third-party verification that a business meets high standards for social and environmental performance. For dental patients, this means the organization is accountable to more than just profit margins. It’s meaningful in the context of a healthcare business serving low-income communities.
Fortune Impact 20 Recognition
In 2023, Rodeo Dental was named to Fortune’s Impact 20 list — recognizing companies making a measurable positive impact through their core business model. That kind of institutional recognition reflects a track record, not a marketing moment.
Common Myths About Rodeo Dental & Ortho
“It’s only for kids.” Not true. While pediatric dentistry is a core focus, Rodeo serves patients of all ages. Adults can receive general care, cosmetic treatment, orthodontics, and oral surgery at most locations.
“Affordable payment plans mean lower quality care.” Payment flexibility has nothing to do with clinical quality. Rodeo’s board-certified orthodontists and credentialed dentists follow the same clinical standards as any other licensed dental practice. Affordability is a structural decision, not a clinical compromise.
“They only take Medicaid patients.” They accept Medicaid because they choose to — but they work with most major private insurance plans as well. The mix of payers is part of what keeps the model financially sustainable.
“Braces at $99/month sounds like a scam.” It’s a genuine starting point for monthly payments on orthodontic plans. Final cost depends on case complexity and insurance. The free consultation is where actual numbers get discussed.
Who Is Rodeo Dental & Ortho Best For?
Rodeo Dental & Ortho is a strong fit for:
- Families with kids who need a dentist that makes the experience non-traumatic
- Parents seeking orthodontic care for teens or themselves without a $6,000 upfront bill
- Medicaid or CHIP enrollees who struggle to find providers that accept government insurance
- Bilingual households where English-only clinical communication creates barriers
- Busy families who need Saturday appointments or extended weekday hours
It’s worth setting expectations: because Rodeo serves high volumes across its locations, wait times can vary. Booking in advance — especially for new patient appointments — is advisable.
How to Book an Appointment
Booking at Rodeo Dental is straightforward. You can:
- Use their online booking tool at rodeodental.com to select a location and available time
- Call your nearest location directly
- Walk in for same-day emergency care
New patients are always welcome, and no referral is required for an orthodontic consultation.
Final Thoughts on Rodeo Dental & Ortho
Rodeo Dental & Ortho is a model the US dental industry really needs more of broad multi-specialty access without having to be in the top 1%, providing higher quality, affordable, thoughtful care, on a multi-location scale. With over 50 practices accepting Medicaid & Chip, bilingual clinical teams, as well as affordable orthodontic plans for under $200/month, they‘ve created a model that is hard to mimic and easy to love.
Looking for a child‘s first dental appointment? Or perhaps a teenager thinking they need braces? Or, even an adult who hasn‘t been in to have a cleaning in a few years? Rodeo Dental & Ortho is a place you should seriously consider.
FAQs
What is Rodeo Dental & Ortho?
Rodeo Dental & Orthodontics is a multi-specialty dental group that was established in 2008 with over 50 practices in Texas, Colorado, and Arizona. They provide comprehensive dentistry, children’s dentistry, general dentistry, orthodontics, cosmetic dentistry, and emergency care.
Is Medicaid accepted at Rodeo Dental?
Yes. Rodeo Dental accepts most major private insurance plans, as well as Texas Medicaid and CHIP, Colorado Medicaid (Health First Colorado) and CHP+, and Arizona AHCCCS and KidsCare.
How Much Do Braces Cost at Rodeo Dental?
Braces payment plans start at just $99/month. Cost varies by type of treatment (metal, ceramic, or Invisalign), complexity of the case and insurance coverage. All orthodontics have free consultations.
When should my children see an orthodontist for the first time?
The American Association of Orthodontists suggests the first visit be by age 7. Rodeo Dental‘s orthodontic team has recommend the first visit for the first visit be by age 7. Although, they will grade and provide monitor programs for kids that aren‘t ready for complete treatment.
Is Rodeo Dental accepting adults?
Yes. Although Rodeo Dental is know for their quality pediatric dentistry they also treat adults of all ages and provides everyone with adult general dentistry, cosmetic procedures, braces, wisdom tooth removal, and emergency.
Does Rodeo Dental have bilingual offices?
Yes. Every Rodeo Dental office has bilingual clinical and front desk staffs. In most of the Rodeo Dental offices, dual language speaking staffs are available.
How do I make an appointment at Rodeo Dental & Ortho?
To schedule an appointment, go to rodeodental.com, call your closest location or stop by for emergency treatment. Orthodontic appointments do not require referrals.
Final Conclusion
Picking the right dentist for you and your family is one of those decisions that truly snowballs. A good dentist early on means not just fewer problems down the road, but less cost, fewer procedures, and better overall results for years to come. Rodeo Dental & Ortho has taken an entire approach built on making that bottom-line quality care as accessible as possible: offering most insurance, offering reasonable prices on braces, speaking Spanish, and genuinely making their waiting rooms family friendly (not terrifying). It‘s not a small thing for families in Texas, Colorado, and Arizona, and to many, it‘s the point.
